I was reading the blog of a friend and she pointed out that Ivan Illich was one of the first to point out the marketisation of our needs. Have you ever wandered why we are made to feel that there is always a porduct to solve any of our problems? Illich ponted out the fallacy of this consumer apporach to solve our problems. the following link is a snippet of his work on "needs".
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Photograph by JoseMota
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